One of the best ways to share and promote your show is to create an audiogram . Audiograms pair a selected portion of your podcast audio with a waveform that makes that snippet easy-to-share on social platforms. Aside from adding audio to images, audiograms also allow you to add Closed Caption to your images from the audio as well. This is great because studies show that 85% of social media consumption is done on silent.

This is why audiograms are such an effective marketing tool, as they grab your audiences attention and provide them with a sneak peek of what your episode has to offer.

There are a few tools that create these great little videos such as Wavve and Headliner; hence, lets dive into the differences between these two favorites.

Cost:

For us cost is always an important factor when looking at tools to help us on our podcasting journey. So first let’s look at the cost of each tool.

Wavve

• 4 Tiers ranging from free to $32/month

• Free: 1 minute of video Monthly

Headliner

• 2 Tiers ranging from free to $12.95/month

• Free: 10 videos per month w/no time limit

Features:

So now that we’ve discussed the cost; lets dive into the features that each platform offers and how these can help you market your show.

Wavve's top features:

• Create templates for future use

• Publish your audiogram on social media from the app

• Includes a variety of fonts, animations, and other customization options

• Record audio straight onto the app (would not recommend)

Headliner, on the other hand, is a lot like a video editing software. Its interface isn’t as sleek and user-friendly as Wavve, but it’s still very easy to use.

Headliner’s best features:

• You can add automatic audio captions

• Multiple sound wave animation options to choose from

• Share your audiogram on social media directly from the app

• Include text, images, and animations in your video

• Choose from a range of video editing options and transitions such as fade in, fade out, etc.

• Publish your entire episode (2 hr max per episode) to YouTube

How to Create Audiograms

Headliner and Wavve are both very user friendly and offer a lot of resources and tools to guide you to creating your audiogram; but, how do you know which portion of the conversation to convert? Its important that you select a portion of the conversation that will entice your audience. So think of a good cliff hanger or something that speaks to the needs of your audience.

You can create multiple headliners for 1 episode; just make sure they are short and engaging.

Benefits of Audiograms

Now that we’ve discussed the two main tools that you can use to create your audiograms; lets discuss the benefits to using audiograms to promote each episode of your podcast.

As many may have heard Video is KING! What that means is that video content has the highest conversion rate of any other marketing tool. Per a study done by New York Public Radio WNYC

• Audiograms posted in Twitter performed 8x better than a non-audiogram tweet

• Audiograms posted on Facebook performed 83% better than photos or links.

If this isn’t enough reason to incorporate audiograms into your podcast marketing strategy; think of this, people are more inclined to purchase a product when they are given a snippet of what it has to offer. Your audiogram is that snippet that helps convert your social media followers to podcast listeners.