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2021 Podcast Marketing Basics

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Whether you're an established podcaster ready to grow or an aspiring podcaster trying to figure it all out: this workshop will provide you with the tools you need to scale your podcast by providing you with:

  • Breakdown the podcast marketing landscape

  • Resources to start and grow your email list

  • Effective avenues for advertising (it's not social media)

  • How to better optimize your Instagram

  • Avenues to increase website traffic & discoverability

This Workshop is hosted by Ona Oghogho; Founder of Blk Pod Collective, a digital community for Black podcasters. Ona supports this community of over 200 throughout the globe by increasing their visibility, creating partnerships, and educating them. 

Ona is also the CEO and Executive Producer for Pod House Media; a full-service podcast production house. 

Ona's Podcast Marketing Highlights

  • Launched Blk Pod Collective: The Podcast and within 6 weeks was featured by Apple New & Note-Worthy and ranked in the top 50 for How to Podcast in the US

  • Produced and assisted with launching over 200 podcasts

  • Has assisted 50+ podcast with sponsorship, media placements, and more

  • Clients typically see an 80% listenership increase over 90 days

Earlier Event: March 6
The Business of Podcasting Summit
Later Event: May 7
Video Content Strategies